Cheap Tricks And Snake Oil There are a number of cheap tricks that cosmetic companies use to fool us into believing that we’re purchasing something that is ‘natural’ or otherwise good for us, when it is anything but. Here are a couple of examples:
Incorporating ‘natural’, ‘organic’ or ‘botanical’ into the brand or logo
This means absolutely NOTHING. Such products may contain minuscule amounts of natural ingredients, along with a whole host of chemical nasties.
The regulations currently state that ‘ingredients must be listed in descending order by volume or mass, however ingredients present at less than one-per cent may be listed in any order.’
So very dilute herbal extracts such as certified organic floral waters (a by-product of making essential oils) are commonly added to cosmetic products. This is pure deceit, aimed at making you and I believe these products are more herbal or natural than they really are.
A rose by any other name…
Formaldehyde is a cheap preservative which is used in some major brand hair care products. It is toxic, carcinogenic and probably the most irritating ingredient used in personal care products. It is listed as “formalin” on product labels instead of its recognised name, formaldehyde, …