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How Innovation Fuels FMCG Globalization and technology driven economy has given the consumer access to a wide range of FMCG products from across the world. Moving down the supermarket with trolley at hand, the customers have the liberty to pick and choose products from a wide array of available goods. As one rolls the trolley along these shelves, consumers find familiar products, with a different name, brand and packaging or a new product vying for attention either with a new and attractive packaging, competitive rates, or innovative marketing. The consumer finally ends up buying five more newly launched products.

However, not all products are sold like hot cakes as consumers are dubious of the contents. To provide the consumers with the required know-how before purchasing a product is a herculean task. The concept of supermarkets facilitated customers to walk through the shelves stacked with variety products, read through the packaging, understands the benefits and selects the product. The acceptance of innovation products by today’s next generation consumers find supermarket shelves lined with well accepted creative products and uncommon combinations such as oats noodles, Manchurian upma or a lemon flavored salt.

Fueled by innovation, the FMCG business machinery does not just …