Social Media Bridging The Gap Between People And Dentists Regarded as one of the most significant achievements in recent years, online social networking has infiltrated our homes, schools and offices alike. Today, everyone is connected one way or another. According to eMarketer, a digital marketing firm, social network users are expected to grow to 1.43 billion this year whereas nearly 63.2% of internet users are expected to visit a social networking site at least once a month. With this much traffic, the social media exposure is for real.
“The medical industry has begun realizing the potential of social media. It is after all a powerful communication tool,” shares one health IT consultant. According to a private survey by the wealthy dentist, a dental marketing firm, more than half (57%) of the respondents (dentists) were using social media sites for professional purposes. A dentist in Diamond Bar CA explains, “Social media is allowing doctors to connect with their patients, share medical news, new treatments or even staff additions. It’s helping personalize interactions and form long term relationships.”
Social media allows certain leverages to medical practices. With a larger audience at stake, dental practices can create more awareness and a brand image. …Continue Reading