How Innovation Fuels FMCG Globalization and technology driven economy has given the consumer access to a wide range of FMCG products from across the world. Moving down the supermarket with trolley at hand, the customers have the liberty to pick and choose products from a wide array of available goods. As one rolls the trolley along these shelves, consumers find familiar products, with a different name, brand and packaging or a new product vying for attention either with a new and attractive packaging, competitive rates, or innovative marketing. The consumer finally ends up buying five more newly launched products.
However, …