Emerging And Continuing Trends In 2009 And Beyond The appeal of both aesthetic surgery and cosmetic medicine continues to spread, as plastic surgeons further tailor treatments to meet the distinctive needs of an expanding and varying populace. Disciplines such as Aesthetic Medicine have seen dramatic growth over the last decade and are predicted to increase significantly in the future.
While all the discussed trends are universal and so prevalent in the Middle East, they are adapted to reflect the different regions and countries. In the United Arab Emirates (UAE) male surgery is a trend that has only emerged in recent years, the figures are outstanding; surging from 12 per cent to 17 per cent since 2005.
The most sought after male surgery in the UAE remains liposuction and this is a trend that is mirrored worldwide. Men are more conscious now and opting for an aesthetic procedure is no longer looked down upon. Even nationals are changing their thoughts on procedures; nearly half of the men who opted for surgery last year were UAE locals.
Non-surgical procedures and cosmetic fillers such as Juvederm and Restylane are becoming more appealing as products evolve and new companies enter the market with alternative …