Cheap Tricks And Snake Oil There are a number of cheap tricks that cosmetic companies use to fool us into believing that we’re purchasing something that is ‘natural’ or otherwise good for us, when it is anything but. Here are a couple of examples:
Incorporating ‘natural’, ‘organic’ or ‘botanical’ into the brand or logo
This means absolutely NOTHING. Such products may contain minuscule amounts of natural ingredients, along with a whole host of chemical nasties.
The regulations currently state that ‘ingredients must be listed in descending order by volume or mass, however ingredients present at less than one-per cent may …