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Your Best Friend In The Beauty Department

Your Best Friend In The Beauty Department. In a constant search for the fountain of youth, Americans are pushing the skin care market to record sales levels. According to trade magazine Cosmetics International, sales of moisturizers, cleansers, hand care products and body lotions are predicted to reach $7 billion by 2010, thanks to double-digit growth from anti-aging products. But if you’re among the big spenders, you may not realize that one of the best beauty secrets could be hiding in a 40-pound bag in a corner of your basement. The secret is salt. That’s right, salt. It’s contained in home water-conditioning units across the nation, and it holds the key to all kinds of things that make us feel beautiful, from smoother skin to shinier hair.

The Beauty of Softened Water

Most American households-85 percent-are affected by hard water, according to the U.S. Geological Survey. The naturally occurring minerals in “hard” water are the root of many beauty and household problems. For example, when you bathe or shower in hard water, mineral deposits are left behind on your body, which may dry out your skin. These mineral deposits can also leave your hair looking dry and dull. In addition, hard …