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Cold Calling Does Not Generate Sales Leads & Mailing Lists

Cold Calling Does Not Generate Sales Leads & Mailing Lists It is a fact of life for most new sales people; they get the dream sales job with unlimited earning potential and expect to earn so much money that they can now enjoy the fruits of their coming wealth. Everything seems perfect until they realize that before closing a sale and earning the big commission, they must first prospect for new customers (read, cold calls). Cold calling is hard to do. People hate to make cold calls and people hate being on the receiving end of them as well.

Prospecting is the most difficult part of the sales leads& mailing lists ??jobs. There are many ways to go about it but, for some reason, sales managers preach cold calling as the only way for young sales people to generate sales leads & Mailing lists. As someone who has been through it, I wish that these attitudes would change.

I recently read one of the best selling books on cold calling. In this book, the author stresses persistence. He uses the 15-3-1 rule. That is, you need to make fifteen cold calls to make three appointments with prospects. Out of these …